An Update on an Important Merchandising Styling Trend

By Federal Industries Dec 10, 2021

Over the last several years, we’ve seen a major trend in merchandising and foodservice display cases -- Italian styling. This is an important trend because it impacts many areas within a foodservice operation.

Federal has made a large push to stay current with this trend, while still staying true to who we are. We recognize the importance of Italian styling, and we also recognize one of our strengths is our American-made manufacturing right here in Wisconsin. Even better, these two things aren’t mutually exclusive, but not everyone seems to know that.


Federal’s line of Italian-style merchandisers bring the characteristics of modern Italian aesthetics together with American innovation and craftsmanship, a great combination that blends function with fashion. Let’s explore a few basic selling points dealers can leverage in their discussions with customers:

1) Help your customers sell more.

Consumers first eat with their eyes. Federal’s Italian style foodservice displays attract customers, inviting them to explore the offerings within the case. Cases are also designed to fit nicely within the overall aesthetic of the operation’s design. The end result is more impulse purchases for your customers.

2) Help your customers showcase their work.

Without a doubt, promoting profits is the most important part of a foodservice display, but there’s also an element of pride. When an operator spends so much time and care to craft their products, those products deserve an amazing frame. Just like art, the frame can sometimes make the experience.

3) Help your customers save time.

Here’s where the American ingenuity comes into play. Federal’s Italian style displays are made in America with designs that are easy to service and easy to clean. This can save labor in a time when labor is hard to come by, as well as reduce the impact of service calls.

4) Help your customers with added versatility.

Federal’s Italian-style display cases come in a wide range of shapes and sizes, making it possible to merchandise cold beverages, as well as food products stored in ambient temperatures like breads, pastries, and other baked goods.

5) Help your customers with reliability.

The Federal name is synonymous with quality and reliability. All products are rigorously tested for performance, durability, and reliability. Within our factory, units go through a battery of tests to make sure demands are met.

Let the experts at Federal Industries help you determine the best merchandising solutions for your customers. Book time with us below for a free foodservice display update.  


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