How an Under Counter Unit Can Benefit Your Restaurant

By Jackie Ceithamer Jan 27, 2021

Federal's sleek, innovative under-counter merchandisers are perfect for increasing impulse and point-of-sale purchases at your restaurant or convenience store. With everyone cautious about the potential spread of germs, the appearance of these units invite customers to take a look without having to touch a handle or the unit itself. The ability to choose products for themselves with minimal human contact is definitely a big plus for customers who are leery of potential human exposure. The peace of mind that induces can often tempt customers into making impulsive food or drink purchases. 

Federal's Refrigerated Self-Serve Counter with a Versatile Service Top

The upmarket styling appearance of these specialty merchandisers create a strong visual appeal that will increase product sales. The fact that they also appeal to customers on the go is another plus. It's easy for busy customers to grab and go when you place these merchandisers near the cash register.

The ability for the unit to be installed in the front service counter, thus allowing the fixture to disappear except for the display area, is one of the primary benefits of this case. 

Sit-down restaurants, chain restaurants, quick-service restaurants (QSRs), convenience stores, and more will benefit from the additional revenue generated by these refrigerated self-serve units. Offering attractively-packaged desserts, sandwiches, salads, snacks, and drinks will entice many customers into an impulsive, point-of-sale purchase.

Even customers who aren't particularly looking for snacks or beverages are tempted to browse these attractive, easy-to-use display cases. And that browsing is just one step away from a purchase! Those impulsive purchases are an important addition to your bottom line when every sale is more important than ever, as it is now with the ongoing health crisis.

The Importance of Sanitary Displays in a Time of Health Concerns

With COVID-19 still hanging around, and now flu season adding to the stress, it's increasingly important to make grab and go products easy for customers to find and reach. These cases are also ADA-compliant to meet all standard regulations. 

These specialty displays are made from stainless steel and are well-lit inside with shielded LED lights. The black interior and display step riser give the case a sophisticated design that attractively showcases the food and drinks displayed inside. You're also showcasing the cleanliness of your entire operation with such a sparkling clean, well-lit display.

Personalizing Your Refrigerated Merchandiser

If you prefer to personalize the design to match your brand or decor, there are multiple options available. You have a choice of six standard laminates to use on the base with even more finishes available as options. Interior options include an all-white or stainless steel interior, glass shelves, reflective glass end panels, or solid end panels with a mirrored interior.

One thing all of these options have in common is their visual appeal and exceptionally hygienic appearance. They're also easy to clean, which makes it nearly effortless to maintain that all-important clean look. That's something your customers are sure to notice! 

Get Your Free Merchandiser Equipment Assessment

Each of Federal’s products undergoes rigorous testing to ensure that they meet every customer's need for a product that is durable, reliable, and built to perform. Employees and customers will also appreciate that Federal products are UL Safety & UL Sanitation listed. 

If you're ready to add a versatile refrigerated self-serve counter to your restaurant or foodservice operation, contact Federal today for your FREE merchandiser equipment assessment.


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