Federal Industries Announces New Brand Identity, Logo and Website

For Immediate Release

RE: Federal Industries Announces New Brand Identity, Logo and Website.

CONTACT: John W. Minahan, President

BELLEVILLE, Wisconsin – January 2011 – Federal Industries, a leading manufacturer of fresh food display cases, introduced a new brand identity that represents the credibility and integrity that have always been core values of the company.

“As we evolve and progress, we know it is critical that our organization remains relevant and vital,” said John Minahan, president. “We believe our new brand identity—specifically its sophisticated colors and creative reference to classic and contemporary styles will help tremendously in giving us a forward-looking, energized company persona.”
The logo is modern, contemporary, lively, colorful and emphasizes quality in products and services.
The newly designed Website has an intuitive structure, focuses on customer service and incorporates a clean, simple layout that allows customers to quickly locate information with fewer steps. The navigation features include an easy-to-use menu bar and fewer pages to click through to locate information on the site, contact information, product and technical specifications.

About Federal Industries
For more than 90 years, Federal Industries’ hallmark is one of precision craftsmanship and industry-leading innovation for fresh foods merchandising display cases. Manufactured in the heart of the Midwest in Belleville, Wisconsin, Federal’s superior bakery, deli and candy cases and equipment are quality built with pride and backed by excellence. From refrigerated, non-refrigerated or hot cases, the company can shape a signature look for any store – customizable to specifications – to showcase bakery, deli and confectionery items. More information can be found at www.federalind.com.

Federal Industries – A Standex International Corporation Company, 215 Federal Avenue, Belleville, WI 53508-9201
Phone: 1-800-356-4206        Fax: 1-608-424-3234        E-mail: geninfo@federalind.com